Media sensationalism and widespread ignorance has given the white shark a bad reputation. Its role as a menace is exaggerated; white sharks are not the human-eating, killing machines that films and the media have made them out to be - they are sleek, elegant predators . . . highly evolved, and at the apex of the marine food chain. Great whites don't target people deliberately, and are not ruthless or malicious. They kill to survive - just like we do.

White sharks are intelligent and curious, and investigate new creatures in their environment. The white shark's main organ of manipulation is their mouth, and this is the problem with their human interactions; if a white shark investigates you in the water, it can do extensive damage, and even kill you. People are not energy rich enough for sharks and the blubber of a seal is a much better nutritional option. Despite the horror of a shark attack, the reality is that humans are much more of a threat to great whites than they are to us.

It is our hope that by enabling people to see them in their natural environment great whites will come to be respected as the graceful, efficient and most importantly, integral part of the food chain that they are.